Kay showed off the variety of different fonts the system could handle, but MacBird insisted on Courier. “Why? Because only something that looked like it was hot off a writer’s typewriter would be received with interest by the studios. I know that from my years as a development exec at Universal prior to becoming a writer.” (As we have seen, this attitude would persist well into the next de cade: Publishers sometimes shunned manuscripts that were self- evidently prepared on a word processor.)